Already being hailed as "the modern reader's Think and Grow Rich!", this lively, funny, penetrating book, follows on the heels of Chandler's previous international bestsellers 100 Ways to Motivate...
If you're looking for a management system that has genuine staying power and consistently produces dramatic results--or if you're seeking a way to inspire yourself, every day--it's time to get back...
How to Build a Product or Service into a World-Class Brand
Al Ries
Branding.
Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in...
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others...
Learn the 25 keys to doing business on an international scale, including foreign exchange risks and import/export duties. "Going Global" is part of The New York Times Pocket MBA Series, a reference...
Learn the 25 keys to unlocking the powerful and useful information buried in corporate financial statements, including understanding balance sheets and income statements, defining accrual accounting,...
The world-famous former con artist and bestselling author of Catch Me If You Can now reveals the mind-boggling tricks of the scam trade—with advice that has made him one of America's most...
5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out
Joe Vitale
Ever notice how many people do all the right things but yet get the wrong results? The secret isn’t in what we are doing, but in what we are being. Building on the phenomenal success of his two-time...
